Office: 561-596-1782 | Email: greg.jones@doctors-choice.com | Location: Chief Executive Officer
Greg Jones, Owner Growing up, Greg Jones had a front-row seat to what exceptional client service looks like. His father, Kenny, founded Doctor's Choice 36 years ago, and Greg spent his childhood watching his dad help dentists navigate one of their biggest life decisions. After graduating from Florida Atlantic University in 2013, Greg joined the family business, discovering he had a natural talent for connecting with people and guiding them through complex transitions. Fourteen years later, he's more than doubled the company, helping over 1,000 dentists complete transitions totaling $880 million in sales. But ask him what matters most, and he'll tell you it's not the numbers. It's keeping the business small enough that every client has his cell phone number, local enough that agents show up to every meeting, and personal enough that doing the right thing always comes before making a quick sale. You could say business brokerage is a second language for Greg. He joined the team in 2014, and his combination of analytical prowess, sales acumen, and genuine passion for helping others made practice transitions a perfect fit. His approach to leadership is deliberate: own Florida completely by being the best in every market, not spreading thin across multiple states. Building Experience, Then Leading Greg didn't step into leadership without earning it first. He spent seven years working as an agent servicing the South Florida region, learning the business by running transactions firsthand. That ground-level experience taught him what clients actually need versus what they think they want, how to navigate difficult negotiations, and how to manage the emotional weight that comes with buying or selling a practice. When Kenny retired in 2021, Greg was ready. He assumed the role of broker and principal and immediately began scaling the company strategically. His approach wasn't about rapid expansion but about doubling down on what Doctor's Choice did best: providing unparalleled service in Florida's dental practice transition market. His hands-on experience, combined with his unique blend of analytical and sales skills, makes him an invaluable advisor to clients navigating one of their most significant professional decisions. What Makes It Rewarding The most rewarding part of Greg's work is helping people move to the next stage of life. On the seller side, that means helping dentists who have worked incredibly hard for 30-plus years retire with dignity and financial security. About half of Doctor's Choice clients cry at closing because of how much blood, sweat, and tears they've poured into building their practices. These are passionate professionals letting go of something deeply personal, and being part of that transition is profound. On the buyer side, it's about helping young doctors achieve ownership. They're investing hundreds of thousands, sometimes over a million dollars, taking a huge leap of faith. To earn their trust and guide them through that process, positioning them to achieve their goals and make more money, is incredibly fulfilling. Leadership and Recognition Greg's leadership has been recognized nationally. He served as president of the National Association of Practice Brokers in 2023 and is a member of the Practice Valuation Study Group, both esteemed collectives of premier dental practice brokers nationwide. These affiliations reflect his commitment to staying at the forefront of the industry and ensuring Doctor's Choice remains progressive while delivering proven results. His approach to building culture in a remote company comes down to hiring the right people. He looks for individuals who share the same ethics, who genuinely care about helping people, who work hard, and who deliver results. That foundation has allowed Doctor's Choice to maintain quality and integrity even as the business has grown. Beyond the Office Greg lives in Jupiter, Florida, with his wife Samantha, who is also part of the Doctor's Choice team. Together they're raising their 1-year-old daughter and 4-year-old son in a household that also includes two dogs, two goats, and a horse. There is never a dull moment in the Jones home. When he's not working, Greg lives for motorsports. His ultimate passion lies in drifting, road course racing, and autocross, where he indulges his love for sports cars and racing. He travels to select events around the state and country to pursue this niche motorsport. Beyond the track, Greg loves being on the water, whether wake surfing, surfing, or taking the boat out. He's also dedicated to fitness, hitting the gym regularly, and enjoys tinkering with cars in his spare time. Between his kids, Samantha's passion for horses, drifting events, and time on the water, his schedule stays full. Florida's Trusted Leader Greg brings 14 years of hands-on experience and a lifetime of exposure to the practice transition business. Under his leadership, Doctor's Choice has helped more than 1,000 dentists navigate transitions representing over $880 million in sales, all while maintaining the personal touch and quality service that defines the company. Whether you're ready to retire after decades of building your practice or looking to achieve ownership for the first time, Greg and the Doctor's Choice team offer the expertise, honesty, and dedicated local support that make complex transitions feel manageable. With over 36 years of company experience and agents in every major Florida market, you'll work with people who know the state, understand the business, and genuinely care about your success.
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